Stitched Together

Synopsis

For Coca-Cola Tết, we created Stitch Together, a film celebrating Vietnam’s Lunar New Year and the deep cultural tradition of giving, connection, and renewal. Inspired by the art of stitching and embroidery, the spot uses thread as a unifying visual metaphor, weaving together families, generations, and moments of generosity to reflect how Tết brings people closer. The result is a warm, culturally rooted story that honors Vietnamese heritage while reinforcing Coca-Cola’s enduring role in moments of togetherness during the holiday.