A Next-Gen Entertainment Studio Powered by AI

Secret Level Is an AI-Native Entertainment Studio Creating Films, Series, and Brand Worlds With Hollywood Craftsmanship, at the Speed of Culture.

Secret Level is a premium entertainment studio built for a new era of storytelling. We create original films, series, music projects, and branded entertainment by blending world-class creative talent with AI-native and hybrid production workflows. Our approach is rooted in craft, taste, and narrative first, using technology as a way to unlock new creative possibilities, move faster, and produce at scale and quality that traditional pipelines can’t sustain. From features and television to immersive experiences and global brand campaigns, Secret Level is redefining what modern production looks like.

We build story worlds.

At Secret Level, we design and develop story worlds that can live across films, series, music, brands, and experiences. Whether built entirely through AI-native production or through hybrid approaches that blend AI with live-action filmmaking, our worlds are crafted with character, tone, and visual language in mind, and built to scale across formats.

We’re an end-to-end production partner.

From early concept and worldbuilding through production, post, and delivery, Secret Level works across the entire pipeline. Our ability to move fluidly between fully AI-native and hybrid live-action productions allows us to choose the right approach for each story, delivering premium, cinematic work while preserving creative intent and quality at every stage.

Leadership

Jason Zada

Founder and Chief Creative Officer

Jason Zada is an Emmy Award–winning filmmaker and creative technologist known for pioneering interactive and tech-driven storytelling. He wrote and directed the interactive horror short Take This Lollipop, which won a Daytime Emmy for “New Approaches,” and helped define a modern era of participatory storytelling. He is also widely recognized for creating the cultural phenomenon Elf Yourself, and has led work spanning entertainment, advertising, music, and immersive experiences. As Founder and CCO of Secret Level, Jason drives the studio’s creative vision across original IP and premium client work while helping build the next generation of AI-native and hybrid production.

Christina Lee Storm

Head of Studio, Narrative

Christina Lee Storm is a veteran producer and studio executive with senior leadership experience spanning Netflix and DreamWorks Animation. At Netflix, she led virtual production initiatives, and at DreamWorks, she oversaw advanced creative technology and emerging capabilities that supported feature and franchise storytelling. She also chaired the Television Academy’s Responsible AI in Production task force, bringing industry-shaping perspective to how AI is adopted responsibly at scale. At Secret Level, Christina leads long-form narrative development and co-productions with major studio partners, focusing on premium craft, character, and cinematic storytelling.

Andy Beach

CTO

Andy Beach is a media and technology executive with over two decades of experience helping the entertainment industry adopt new infrastructure and workflows at scale. Before joining Secret Level, he served as Worldwide CTO for Media & Entertainment at Microsoft, leading strategy across cloud, media infrastructure, and AI transformation for major studios, streamers, and media companies. At Secret Level, Andy serves as CTO and guides the development of Liquid Engine, shaping the technical foundation for AI-native and hybrid production at feature and series scale.

Brian Jeremy Kupetz

Head of Engineering

Brian Jeremy Kupetz is a product and engineering leader focused on building scalable, modern software platforms and teams. He has led engineering from architecture through deployment across multiple companies, with deep experience in full-stack product development and delivery. At Secret Level, Brian leads engineering for the studio’s technology efforts, helping translate creative ambition into reliable systems that can support fast iteration and production at scale.

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Careers

We’re always excited to meet innovative minds—whether you’re a production pro, a worldbuilder, or just starting to bend pixels in new ways.

Secret Level is building a global studio rooted in creative excellence and ethical innovation. Traditional or tech-savvy, seasoned or emerging—if you’re passionate about storytelling and ready to shape what’s next, let’s talk.

Recent News

We are the leading AI-native entertainment studio that has produced some of the most talked-about work in both branded content and Hollywood.

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