In October, we partnered with Snapchat to launch Phantom House—a month-long Halloween ARG (alternate reality game) that turned Snapchat into an interactive haunted world. We built seven custom AR lenses, episodic story drops, and social challenges, all starring top influencers as the characters pulling players deeper into the mystery. Blending immersive storytelling with real-time gameplay, Phantom House became one of Snapchat’s most successful seasonal events.
We built seven interactive AR lenses for Snapchat that pushed the platform’s technology to new heights—seamlessly blending live-action footage with immersive effects that placed players directly inside the story. The experience culminated in a final puzzle, where fans used one of the AR filters to help the characters unlock the last chapter of the mystery.
Snapchat’s behind-the-scenes video highlights all the hard work and creativity that went into Phantom House, showcasing the collaboration with Secret Level and the cutting-edge tech that powered this one-of-a-kind AR experience.
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