Squad Up

Synopsis

For Washington’s Lottery, we helped bring a hybrid live-action and AI-driven campaign to life that visualized winners’ dream scenarios in bold, imaginative ways. By combining traditional live-action performances with generative AI environments, the campaign showed what people might do if they won, transporting everyday players into aspirational worlds and experiences that would have been impractical or impossible to shoot traditionally. The result was a flexible, scalable campaign that blended human authenticity with AI-powered imagination, turning lottery dreams into visually compelling stories across TV, digital, and out-of-home.