East LA

WILL.I.AM

Synopsis

We partnered with Will.i.am to create all the AI visual effects and transitions for his latest music video, East LA, featuring Taboo. From surreal scene shifts to stylized flourishes, every visual moment was crafted using our AI-native pipeline. We’re proud to be part of a project that celebrates the rich Latino and Hispanic culture of Los Angeles—a city that’s deeply personal to us. Also? The track’s a banger.